W. C. Fields on Management: Never Give a Sucker an Even Break by Ronald J. Fields. Reengineering has come and gone. Downsizing is part of everyone's vocabulary. "Temporary worker" is often a permanent employment status. The days of long-term company loyalty are over. As the twenty-first century looms and business cynicism increases, W.C. Fields holds up a mirror for us that uncannily reflects the state of the late twentieth century business world. Now, his grandson, Ronald J. Fields, shows how his grandfather's outrageous verbal gems can be a godsend to managers, helping readers remember to "Start every day with a smile and get it over with." Call Fields' soundbites cynicism or realism, they're words of wisdom that today's managers and professionals can profit from. W.C. Fields on Management asks: how does an ordinary manager cope with an issue, and what is the strategy of a "W.C." manager? Substantive issues such as time management, customer service, negotiating, and developing team spirit are addressed in short, to-the-point bits of guidance that let busy managers confront issues head-on with style. A perfect example of the gems in this book comes from the film, The Pharmacist, in which W.C. Fields, as Mr. Delweg, spends an inordinate amount of time and attention satisfying every whim of a difficult customer who only wishes to purchase a one-cent stamp. The chapter goes on to ask: is this the type of customer really desired by a business, or do the losses outweigh the gains in catering to such a person? It then goes on to answer the question and explain why not every person is the preferred customer for every business. AUTHORBIO: Ronald J. Fields is a best-selling author, playwright, and Emmy Award-winning screenwriter for the show W.C. Fields Straight Up. He has been a staff writer for Marblehead Manor (an NBC comedy) and a head writer for the American Movie Classics cable channel. TOC: Introduction 1. Leadership Secrets 2. Resourcefulness 3. Invention and Creativity 4. Managing Change 5. Making Teamwork Work 6. Delegation 7. Budgeting 8. The art of negotiation 9. Office politics 10. Effective communication 11. Dealing with difficult people 12. Crisis management 13. Branding 14. Getting and keeping customers 15. Business ethics Godfrey Daniel! A compendium of Fields quotations and anecdotes for all business occasions. Filmography Index END ISBN: 0735200564 TITLE: W. C. Fields on Management: Never Give a Sucker an Even Break AUTHOR: Fields, Ronald J. SUBJECT: Business SUBJECT: Management PAGES: 320 PUBLISHER: Prentice Hall Press BINDING: HC LISTPRICE: $21.00 PUBDATE: 1/29/2000


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